Positioning, funnels, data, and follow-up — one connected strategy instead of scattered tactics. Free 30-minute call.
CRM & Marketing Strategy
Random acts of marketing do not compound. Posting, boosting, and blasting without a system means starting from zero every month. Strategy connects the dots: who you target, what you say, where leads land, how they are nurtured, and what the CRM does at every step so nothing slips.
You get fractional marketing leadership tailored specifically for growing businesses under $5M–$50M in revenue without the overhead, bureaucracy, or waste.
You get:
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A dedicated senior marketing strategist (your Fractional CMO)
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A fully defined marketing strategy and roadmap
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Leadership for content, ads, SEO, CRM, automation, and reporting
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HubSpot architecture and RevOps alignment (your specialty 👌)
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“Done-with-you” and “done-for-you” execution support
Perfect for:
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Owner-led companies
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Family businesses
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Professional services
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Local service businesses
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Any business that outgrew “random acts of marketing”
What we will work through
Ideal customer and message clarity. A funnel mapped from first touch to closed deal. Lead scoring and nurture that warms prospects while you sleep. Reporting that shows which channels pay. The first call is free — bring your current numbers and we will find the gaps together.
Who you'll talk to
Sam C Barth
Revenue Operations + Hubspot Certified Admin
Sam Barth is a fractional CMO, HubSpot architect, and revenue operations strategist who has dedicated his career to helping small and mid-sized businesses get access to the level of marketing leadership typically reserved for enterprise companies.
With a background spanning HubSpot implementations, RevOps design, CRM migrations, automation architecture, and full-funnel strategy, Sam brings a rare blend of technical and strategic expertise without the corporate fluff.
Sam has helped businesses in construction, manufacturing, professional services, healthcare, real estate, trades, education, and nonprofits turn scattered marketing into structured, predictable, revenue-generating systems.
If you’re a small business owner who has ever felt outmatched, overwhelmed, or overlooked, you’re exactly who Sam built this service for.
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Step 1 Step 1
Clarify ICP & Message
Clarify ICP & Message
Who you are actually for, and why they should care.
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Step 2 Step 2
Map the Funnel
Map the Funnel
First touch to closed deal, with no unexplained gaps.
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Step 3 Step 3
Build Nurture & Scoring
Build Nurture & Scoring
Leads warm up automatically while you do the actual work.
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Step 4 Step 4
Report on What Pays
Report on What Pays
Channel-level numbers instead of vibes about what is working.
What People Say
"When Sam is in, he's all in! Sam is a deep analytical thinker who looks at every paid media or data challenge as a puzzle to solve. On my team he was responsible for day-to-day manager of all paid social and paid search as well as data and analytics. If you're looking to diagnose, solve and execute digital marketing campaigns, Sam would be a great team member!"
— Courtney Moscovic
"I had the pleasure of working with Sam on the marketing team at KidStrong. He is very knowledgable in analyzing marketing data and building reports. Sam successfully managed the paid media ads, HubSpot CRM implementation and the day-to-day tasks for new center openings. If Sam is looking for a new opportunity, scoop him up quick as he will be an asset to any team!"
— Eileen Gerber, KidStrong