After much crying from the community (including myself) HubSpot has brought back HubSpot Insights!
This is a feature that auto enriches company data from the domain.
Here's an overview of the fields enriched automatically...
The official, enriched business name pulled from third-party data sources to ensure accurate company identification across your CRM.
A high-level summary of what the company does — often used in segmentation, lead scoring, and personalization for marketing and sales campaigns.
The verified physical location of the company’s headquarters or primary office, useful for territory management and localization.
The enriched city location of the company, critical for region-based lead routing, segmentation, and geo-targeted outreach.
The company’s state or region, allowing sales reps and marketers to filter, route, and score leads based on geographic territories.
Standardized state or regional abbreviations that enhance data consistency and improve API integrations and reporting accuracy.
The company’s verified postal or ZIP code, enabling precise segmentation and location-specific marketing activities.
The enriched country where the company is headquartered — ideal for compliance, region routing, and international campaign segmentation.
ISO-standard country codes used to maintain clean data, power integrations, and improve multi-regional reporting.
The year the company was established — helpful for understanding company maturity, sizing ICPs, and tailoring messaging.
Indicates whether the company is publicly traded, allowing you to target enterprise-level accounts or tailor B2B campaigns by financial transparency.
A standardized industry classification that improves segmentation, industry-specific messaging, and ABM targeting.
A list of the technologies detected on the company’s website — great for technographic segmentation and high-intent scoring.
Search and industry keywords associated with the business, useful for SEO alignment, audience targeting, and content personalization.
A categorized estimate of company size, ideal for routing, persona building, and segmenting leads by organizational scale.
A more precise employee count used for revenue modeling, lead scoring, and qualification in B2B sales.
An estimated annual revenue band that helps prioritize high-value accounts and tailor enterprise-level sales approach.
A direct link to the company’s logo, enhancing CRM visuals and empowering personalized emails, dashboards, and prospecting tools.
Make sure to keep using the domain in hubspot!!